Students at my university had been feeling that there was some ignorantly discriminatory speech amongst the student body, and as a result, a group of us decided to create a spec-ad campaign to address it. Minority students wanted a "cool" way of showing how it doesn't matter what race or color of skin you have, everyone is worth being friends with.
Make a video celebrating diversity amongst the student body using Coca Cola as a pretend "sponsor".
We decided we would redesign the coke product design to express that no matter what color the bottle may be, what's inside will always be wonderful.
I also wanted to create an anthem piece to accompany the packaging redesign, so I used masks and a green screen to accomplish this.
I helped in the ideation process, supervised the green screen studio shoot, and edited the video together using Adobe After Effects and Premiere Pro.
Conni Ramirez, Art Director
Emily Jones, Art Director
Chaz Gonzales, Content Creator