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Sweet Baby Rays

Not all chefs are created equal. So for all you terrible chefs out there, we have the key to making anything taste good. And we mean anything.

Ask

Our sweet and savory meat sauce has a problem: everyone thinks it's a small town sauce. Develop the brand to compete with every other sauce on the shelf.

Approach

We realized that Sweet Baby Rays was loved for its original taste, so we decided to embrace it by coming up with the tagline "Savor Anything". 

We wanted to show, rather than tell just how much we can push this idea, so we used our craniums to think of some fun scenarios, and used our content creation skills to make some print ads!

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Sam Carlson, Copywriter

Bella Boss, Art Director

Brandon Hemsley, Content Creator

Chaz Gonzales, Content Creator