Parsons Behle Lab

Parsons Behle Lab is a Law firm based in Salt Lake City. They had been developing a new form of automated law, and they wanted to share it with the world.

 

Imagine being able to create legal documents the same way TurboTax generates your tax forms.

Ask

Create a video explaining to customers the new and innovative services of Parson Behle Labs to customers.

Approach

This was a wonderful challenge. I am not a lawyer. So I had to put my law-hat on, and learn about the world of general counsel lawyers and how to explain these new services to them.

I met with the creators of the software, and gathered research on the services before writing it up into a script.

I then storyboarded and animated the video using After Effects.

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Our challenge was to communicate a concept for which many people do not have a frame of reference. Chaz did amazing work creating an engaging animation that effectively communicates complex ideas in a short timeframe by skillfully combining visual and audio messages.

-Joe Rivest, Co-Founder & President of PBL