What's tougher than the Earth's uninhabitable wastelands?
Saucony running shoes.
Made to Run.
Saucony running shoes are tougher than a lot of other running shoes, the problem is no one knows they exist. It's time to step into the lime light.
We took the unique selling point of Saucony's durable material, and placed it in earth's most extreme locations. We didn't have a lot of money, so we took my drone and a camera and drove across Utah looking for extreme-looking locations, and filmed some b-roll. We tried calling David Attenburough, but since he didn't answer, we found an Australian brother from church to do the voice overs!
Chaz Gonzales, Content Creator
Sam Carlson, Copywriter
Connie Ramirez, Art Director