Saucony

What's tougher than the Earth's uninhabitable wastelands?​

Saucony running shoes.

Made to Run.

Ask

Saucony running shoes are tougher than a lot of other running shoes, the problem is no one knows they exist. It's time to step into the lime light.

Approach

We took the unique selling point of Saucony's durable material, and placed it in earth's most extreme locations. We didn't have a lot of money, so we took my drone and a camera and drove across Utah looking for extreme-looking locations, and filmed some b-roll. We tried calling David Attenburough, but since he didn't answer, we found an Australian brother from church to do the voice overs!

Chaz Gonzales, Content Creator

Sam Carlson, Copywriter

Connie Ramirez, Art Director